Boosting business through pedal power

Tourism businesses in and around the Peak District can learn how to achieve growth by welcoming cyclists.

Two free half-day workshops are being run by Susie Brindley of Willow Business Support Limited on Wednesday 4 October at the Yorkshire Bridge Inn, Bamford and again on Tuesday 7 November at Hartington YHA.

Susie is an expert in cycle tourism and the benefits it can bring to businesses.   Her experience includes welcoming major cycle events such as the Tour de France.

Aimed at accommodation and other tourism businesses in the vicinity of popular Peak District cycle trails, the courses include a networking lunch.

The workshops have been developed to explain the value, character and requirements of the cycling market and wider changes occurring in rural tourism. They also provide guidance on applications for Pedal Peak for Business grants and offer practical tips on product development and marketing.

Rural tourism is a growing sector of the tourism industry. Day trips, short breaks and holidays which include cycling are growing in popularity with both domestic and international visitors.

Places are limited to 20 per workshop. To book, please visit https://marketingpeakdistrictandderbyshire.eventbrite.co.uk/

For more information about Pedal Peak for Business call: 01629 816297 or Email: carol.parsons@peakdistrict.gov.uk

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