A Bollington company has been fined under the Data Protection Act for sending out multiple unsolicited marketing texts.
Finance broker TFLI Ltd was fined £80,000 by the Information Commissioners Office for transmitting more than 1.2 million texts, 1.19 million of which were received.
The Information Commissioner received 793 complaints about the texts.
The texts read: “Need funds today? Loans from £100 – £1500, spread the re-payments over 1 – 12 months” followed by a link.
When followed, the link in the message took recipients to a loan website.
TFLI’s marketing campaigns were based upon data provided by third party affiliate companies.
The commissioner found that the company contravened regulation 22 of the Privacy and Electronic Communications Regulation 2003 (PECR).