Helping young riders stay safe

A Cheshire Police campaign aims to help young motorcyclists stay safe.

By making safer choices, remaining visible and understanding the real-world consequences of risky riding novice riders can become mature and accomplished riders.

The launch coincides with the National Police Chiefs’ Council (NPCC) 2 Wheels operation which takes place between 2 – 15 June and is supported by Cheshire’s Road Safety Group.

The campaign comes in response to local data showing a disproportionate number of serious motorcycle collisions involving riders aged 16 to 30. Of these, almost half involve riders aged just 16–20, and the majority occur on lower-powered bikes (50cc–125cc), often used on a provisional licence.

Chief Inspector Cameron Taylor, from Cheshire Constabulary’s Roads and Crime Unit, said: 

“This campaign is about helping young riders think about what’s really at stake and support safe use of our roads – not just for their safety, but the impacts it has upon their independence, their finances, and the people who care about them. We want this to start positive conversations at home, in colleges, and within local communities. The aim is to highlight the dangers and consequences of how you choose to ride and ultimately prevent avoidable tragedies.”