Big Brand Ideas strengthens engagement offering

Above: Anna Thomas (PR Director) Abi Owers (Engagement Director) and Jon Butler (Managing Director)

Macclesfield based marketing agency, Big Brand Ideas, has strengthened its engagement offering with the appointment of two senior directors.

Abi Owers, from McCann, and Anna Thomas, previously Golley Slater and McCann, have both joined the business to bring a wealth of PR and social media experience across consumer and B2B sectors.

Abi joins the team as Head of Engagement from McCann Manchester where she was Director of PR and Social Media and is joined by Anna Thomas, ex Head of PR for Golley Slater Birmingham and prior to that AD at McCann Birmingham, Anna will lead PR client strategy and delivery.

The duo will use their agency experience to help deliver a seamless solution for clients across multiple channels. Both will work closely with performance lead Martin Crutchley who joined the agency seven months ago from Return On Digital and Big Brand Ideas dedicated content arm Trunk.

Initially attracted to the business by its energy, enthusiasm and highly creative approach to content, Abi said, “Our integrated content arm has a strong capability in reactive and snackable social content, video, animation, apps and games. Connecting that content with the experts across the business creates something incredibly powerful.”

“Everyone here understands the valuable role that PR skills can play in connecting brands with customers; we will work closely as a team to bring our experience to life across all channels. The integration of our content, search and PR expertise offers a best in class outreach solution for existing and new clients.”

Influencer engagement will also form a core part of Big Brand Ideas’ enhanced offering, enabling the team to use their in-depth knowledge and experience within the influencer landscape.

Having led accounts for a wide range of sectors, the new team’s brand experience includes Hilton, Novotel and IHG hotels, Skoda, Peugeot and Mercedes Benz, Aldi, TK Maxx and Superdry, Very and Littlewoods, nPower, Tsingtao Beer, Whitley Neill Gin and Sharpie.

Managing Director Jon Butler on the new appointments said, “We offer clients a truly integrated and channel neutral approach and wanted to enhance our PR and social media side of the business, bringing Abi and Anna in was the obvious next step.”

“They bring with them a wealth of experience across a range of consumer and B2B sectors including retail, fashion, health and beauty, leisure & tourism, automotive, food & drink and the public sector. Their highly creative approach to PR and social media and a clear passion for delivering a measured solution was a natural fit for our business.”

To mark their arrival at Big Brand Ideas, Abi and Anna are hosting a full week dedicated to engagement on the Big Brand Ideas Hub from w/c 25 September 17. Follow Big Brand Ideas on social to find out more.


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